Although I’ve volunteered with the YMCA for many years, running our decades-long program through the COVID-19 pandemic proved to be a challenge. For our annual summer conference, I had one week to create and implement a visual brand that would connect with the teenage participants across multiple video and social media platforms, including integrating video branding and editing for over 25 hours of videos, while also running virtual workshops. Small social banners and frames were created for Facebook as well for the teens to use on their own profile pictures. 2020 was a crazy year, for sure.